Our toys give the child complete freedom to create something unique and customised as per their imagination and promote the idea that there is no “right” or “wrong” when it comes to unstructured play.

When we design toys, we want children to create from their imagination rather than following instructions. Most children have been used to following a set of instructions for any game that they play, and always seek approvals after each point to know if what they are doing is correct. While this approach may work for a lot of toys, we believe that children must also have the opportunity to invent and innovate as per their imagination.